7.10.2014

A Sneak Peak.

Indigo, neon, summer, beach, fashion, California
Indigo, beach, fashion, California, summer, volkswagen
Consider yourself privileged...here's a sneak peak of the first piece in my mini line.
Photos by the beautiful Megan Moore. Follow her on insta @megmcallister

I have some issues with mass market fashion. Outside of questionable labor practices, I have qualms with the wastefulness of the industry.  I am not speaking as a person who has boycotted the system, I work in this industry and benefit as a consumer from the abundance of goods in the market.  This is the hand that feeds me, so I will not sit here and publicly bite it.   

My philosophy for my own goods has always been to create new, sought-after items from discarded materials.  After college I dreamt of opening a company that created new things out of old.*  I wanted to call it Dyed and Worn Again, which sounded vaguely similar to "died and born again," an equally punny and Christian name.**  

This last winter I received hundreds of yards of fabric from a friend who happened to acquire them from a shutdown fashion company.  All winter I had these gigantic rolls of very nice, albeit boring, fabrics taking up space in my apartment.  I didn't know what I was going to do with them because, well, they weren't inspiring to me.  

As I moved into Debtbuster season and decided to create a line, I realized I could use this plethora of fabric if manipulated it by dyeing or bleaching it, which are some of my favorite techniques.*** With a little experimentation, I came up with some really rad materials.

For this shirt I took a grey and white stripe shirting fabric and dyed it to create an organic plaid effect.  Each piece is hand-dyed in indigo dye.  I am obsessed with this fabric, and I hope you are too...

This and the other pieces in my mini line will be available soon on Etsy.    

*Similar lines like Urban Renewal now exist but did not then.
**I no longer plan to use this name.    
***HENCE, DYED AND WORN AGAIN..
This photo NOT by Megan Moore.  Follow THIS amazing instagrammer @thegoldrushblog

3 comments:

  1. SUPER cute! can't wait to see the full mini-collection!

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  2. One amazing, talented, fun loving designer! Thanks for sharing your ideas and recycling in America! Love from NG, NE

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  3. Love the top! Sooo cute! Can't wait to see the rest :)

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